Both household names, both craftsmen in their industries – Gigi Hadid and Tommy Hilfiger have already taken their ongoing design collaboration to New York, Los Angeles and London. But where next? The duo will be taking the collection to the heart of Italy, Milan.
Hilfiger announced that his fourth consecutive collection with supermodel Hadid will be showcased at Milan Fashion Week on February 25th. The Spring 2018 see-now, buy-now collection follows the pair’s most recent TommyNow show, which debuted at London Fashion Week in September. Including both menswear, and womenswear, the collection will be available to buy straight from the runway.
In a statement from the brand, Hilfiger said “My vision for TOMMYNOW was to create a global platform that we could take on tour to bring our show experience to new audiences around the world” he continued to say how it was about “the fusion of fashion, entertainment and pop culture with experiences, performances and inspiring interactions”.
But will Milan be the final collaborative show between Hadid and Hilfiger? Only time will tell, but we don’t think the TommyxGigi extravaganza will end just yet.