Hermès makes is set to make make Manchester the first city in the UK host it’s incredible laundromat concept
A year ahead of Hermès‘ 80th anniversary of the launch of its famous silk ‘Carré’ – the iconic silk scarves unique to the French fashion house – Hermès has launched a luxury laundromat pop-up which has traveled already to Strasbourg, Amsterdam, Munich and Kyoto.
Hermèsmatic, a playful standalone concept designed to breathe new life into pre-loved Hermès silk scarves will make its UK debut in Manchester this October 2017.
Coming to the UK for the first time, after a colourful voyage around the world, Hermèsmatic laundrette is open to everyone and offers a chance to discover the wonderful world of Hermès silk.
Here’s how it works: If you already have an Hermès scarf—maybe you inherited or were gifted one that you’ve been saving but feel just isn’t quite your colour—you can take it in to be dip-dyed for free. The colour experts on site guide you, and explain what each of the dyes would do to transform (they call it “colourful metamorphosis”) the scarf to a jewel-toned little treasure.
The dye selection process just takes a few minutes, and then the scarves are left in-store for 24-48 hours to be washed, dyed, dried, and made ready for pick-up. If you don’t have an Hermès scarf, don’t fret. They have a small selection of vintage 90 cm scarves from retired collections available
From Thursday, 5th October for 7 days, the launderette will also play host to Hermès silk styling workshops, where our specially trained stylists will dip into the Hermès scarf collections and show you a myriad of ways to wear a Hermès scarf. You can also bring your scarf to the Hermèsmatic launderette on Manchester’s King Street and select from a choice of vibrant colours – denim blue, fuchsia pink and bright red. Then watch as your scarf is transformed by the vivid and colourful dye bursting onto the print. A must visit experience for all luxury fashion fans.
The Hermès Luxury Laundromat pop-up is will be open for 7 days from Thursday 5th October – Thursday 12th October 2017
Located at 31 King St, Manchester M2 6AA
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