Hermès Luxury Laundromat Comes To Manchester In UK Exclusive

Hermès makes is set to make make Manchester the first city in the UK host it’s incredible laundromat concept

A year ahead of Hermès‘ 80th anniversary of the launch of its famous silk ‘Carré’ – the iconic silk scarves unique to the French fashion house – Hermès has launched a luxury laundromat pop-up which has traveled already to Strasbourg, Amsterdam, Munich and Kyoto.


Hermèsmatic, a playful standalone concept designed to breathe new life into pre-loved Hermès silk scarves will make its UK debut in Manchester this October 2017.

Coming to the UK for the first time, after a colourful voyage around the world, Hermèsmatic laundrette is open to everyone and offers a chance to discover the wonderful world of Hermès silk.

Here’s how it works: If you already have an Hermès scarf—maybe you inherited or were gifted one that you’ve been saving but feel just isn’t quite your colour—you can take it in to be dip-dyed for free. The colour experts on site guide you, and explain what each of the dyes would do to transform (they call it “colourful metamorphosis”) the scarf to a jewel-toned little treasure.

The dye selection process just takes a few minutes, and then the scarves are left in-store for 24-48 hours to be washed, dyed, dried, and made ready for pick-up. If you don’t have an Hermès scarf, don’t fret. They have a small selection of vintage 90 cm scarves from retired collections available

From Thursday, 5th October for 7 days, the launderette will also play host to Hermès silk styling workshops, where our specially trained stylists will dip into the Hermès scarf collections and show you a myriad of ways to wear a Hermès scarf. You can also bring your scarf to the Hermèsmatic launderette on Manchester’s King Street and select from a choice of vibrant colours – denim blue, fuchsia pink and bright red. Then watch as your scarf is transformed by the vivid and colourful dye bursting onto the print. A must visit experience for all luxury fashion fans.

The Hermès Luxury Laundromat pop-up is will be open for 7 days from Thursday 5th October – Thursday 12th October 2017
Located at 31 King St, Manchester M2 6AA

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MCR Fashion Industry Partner With MCM x Flannels For Exclusive AW17 Launch



Luxury retailer Flannels launches exciting collaboration with revolutionary fashion brand MCM.

Flannels, the UK’s number one luxury fashion destination for men and women is proud to announce a bold collaboration with renowned German fashion house MCM.

Joining forces with MCM & Flannels, MCR Fashion Industry partnered with the global brand and luxury department store for an exclusive launch event evening on Thursday 28th September 2017, at Flannels Manchester store.

MCM is currently sold in 478 stores in 35 countries including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul and Tokyo.

MCM was founded during the cultural renaissance of Munich in 1976 and built its reputation on producing exquisite luggage, leather goods and accessories with the emphasis on artistry and craftsmanship.

A powerful combination of contemporary aesthetic and perfect functionality MCM designs embrace irreverence and aspiration with their revolutionary take on New School luxury and have become must-haves for the discerning global traveller.


MCM’s famous Cognac Visetos monogram – bearing neo-classical laurel leaves coupled with a diamond symbol representing value, strength and durability without compromise in beauty – has become synonymous with the brand. While each MCM piece is personalized with a unique number engraved on the iconic brass plate making each item uniquely collectable.

Creating the perfect back drop for these exciting statement pieces is the Flannels in-store experience. Its sophisticated and minimalist interiors provide the ultimate shopping environment for the discerning consumer and showcase over 200 designer brands from established international designers to contemporary casual labels.

MCR Fashion Industry invited 150 guests for an exclusive private event marking the launch of the collection at the Manchester Spinningfields store, continuing our ongoing partnership with Flannels. With influencers, bloggers and fashionista guests from across the country in attendance, the event provided a luxurious evening of style and shopping.


Lucky guests were treated to drinks on arrival courtesy of Neighbourhood Restaurants, MCM & Flannels goody bags plus got the chance to take a piece of the collection home with them in the form of personalised graffiti cases by artist Graffiti Life.

Highlights of the MCM collection at Flannels include the hugely popular modern classic MCM Stark Backpack, available in medium and X-mini, from £550, and the stunning MCM Ottomar Small Messenger Bag in Visetos, £495. Demonstrating the brand’s versatility are the Rombi Visetos Reversible Shopper Bag £550 and the ultimate style statement – the MCM Traveler in Visetos £1050.

The expanded collection includes designer sweatshirts, trainers, belts and scarves including the MCM Logo T Shirt, £250, Zipped Logo Sweatshirt, £395, MCM Reversible Belt £275, MCM Embossed Trainers, £395, and the MCM Monogrammed Nylon Cap £175.

Also available will be a range of MCM’s popular small accessories including luggage and wallet charms featuring a variety of characters including the famous Visetos Rabbit from £195. Stylish MCM 113s Aviator Style Tortoise Sunglasses, £150, and the MCM Claus Bifold Wallet are two more confident and enduring style classics.


The exclusive MCM in-store display at FLANNELS, Manchester Spinningfields store.

MCM is a luxury travel goods and accessories brand with an attitude defined by combining a contemporary aesthetic and focus on functional innovation with the use of cutting edge techniques. Founded in 1976 at the pinnacle of Munich’s creative renaissance, today, through its association with art, music, technology and travel, MCM embodies the bold, irreverent and aspirational. Always with an eye on the new, the driving force behind MCM centres on revolutionizing classic design with futuristic materials. Cross-pollinating its Western and Asian heritage, the brand draws reference from Munich to Seoul. Appealing to the Global Nomadgeneration – dreamers, creatives and digital natives – MCM’s millennial audience is ageless, genderless, empowered and unconstrained by rules and boundaries. This is New School Luxury.


About Flannels

Flannels, the UK’s fastest-growing designer store, is a luxury fashion destination for men and women and is home to an edit of over 200 designer brands from established international designers to contemporary casual labels.

Founded by Neil Prosser in 1976, the first Flannels store opened in Knutsford, Cheshire. Flannels now has a store portfolio spanning Liverpool, Manchester Spinningfields, Leeds, Birmingham, Nottingham and Cardiff and most recently opened stores in Plymouth, Sunderland, Metrocentre, Swindon, Southport, Hereford, Solihull, Silverburn, Meadowhall and Isle of Man. Flannels brings together a collection of iconic designer brands in one easy-to-shop destination combining the best international fashion with editorial content.


The MCM AW17 collection is now available in store & online at Flannels.com

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Thanks to Flannels, MCM, KBA PR & Neighbourhood Restaurants.

Manchester Student Shopping Night Returns


Manchester’s massive student shopping experience MCR Student Social is back with more than 200 stores across Manchester city centre offering up to 30% off exclusively for students.

Whether you’re a student wanting to start your term with a top deal or a fresher looking to decorate your new place, you’ll be able to make the most of cut prices across some of the best brands and stores.

That includes 20% off homeware at Clas Ohlson and Baytree Interiors so you can really get those student digs sorted.

And everyone knows one of the highlights of returning to study is that it’s an excuse to buy more stationery –  and you can enjoy 20% off at WH Smith, Paperchase and Ryman.

You can also bag a beauty bargain with 10% off at Debenhams, Boots and Superdrug plus there’s 30% off at The Body Shop so you can keep on feeling fresh in lectures – even if you don’t feel it. And that’s just a small selection of the deals.

And there’s no need to give up your weekend because it all happens from 4pm till 9pm on Tuesday 26 September at stores and restaurants in all the city’s key shopping areas including Manchester Arndale, Market Street, St Ann’s Square, New Cathedral Street, Exchange Square, King Street and Deansgate.

Organised by Manchester Arndale in collaboration with Manchester’s Business Improvement District, MCR Student Social is an annual event which sees the city centre transformed into a university student’s paradise.

It’s not just about shopping  – there’s entertainment too. Head to Exchange Court to be in with a chance of winning a Samsung prize package worth over £1000 or play Lucky Lights with Greggs.

You’ll need fuelling up for your shopping spree so a number of eateries across the city centre are putting on offers – and you can even be serenaded as you snack, with live acoustic performances from Mike Ritchie and Laura Kelly in the Foodcourt.

On Market Street, Black Dog Ballroom’s live DJs will be creating the soundtrack for the evening and giving away a holiday to Ibiza. Pick up one of their goody bags and a Student Dog Tag to enjoy discounts throughout the academic year.

Beat your mates at Big Bad Burger Pong to win burgers courtesy of Byron Hamburgers (who are also offering 50% off all night), test your boxing skills with Pure Gym’s expert personal trainers and spin-to-win with Barburrito.

It looks like being a high energy student night, with Matt & Phreds Heavy Beat Brass Band’s roaming gig popping up in places across the city and escape room challenges from Breakout.

There will be games, giveaways and prizes galore. In St Ann’s Square you can get your groove on at Capital FM’s Silent Disco, and Kiehl’s on Wheels pop-up beauty store will be paying a visit to Exchange Square. And don’t forget to take part in The Printworks’ life-sized Hungry Hippo game.

Keep the action going as Lancashire CCC’s Thunder and Lightning Roadshow rolls into New Cathedral Street and test your bowling skills on the Inflatable Bowling Game.

After all that activity, a drink or two will be in order, so head down to Cosy Club in the Corn Exchange where they will be offering students two cocktails for £9.95 all day.

For a full list of offers click here or download the UNiDAYS App.

PS Don’t forget Student Night at intu Trafford Centre on Tuesday 3 October from 6-10pm.

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Sarah Ashcroft x In The Style

In The Style has revealed its highly anticipated fourth collaboration, with UK fashion and lifestyle influencer Sarah Ashcroft. The super feminine collection takes inspiration from Sarah’s casual and cool style and the first drop of the range sold out immediately after a phenomenal social media response.
Fear not because a restock is upon us! The collection shows Sarah’s signature style in a colour palette of blushes, minks, coppers and nudes.
From silky twist maxi dresses to the suede mini dress with lace up back and the nude sequin slip dress -the range is the ultimate in glamorous sophistication.
Making sure that everything creates the perfect, Instagram shot, slogans play a key part with the Boss Babe crop tees and hoodies and the BABE oversized denim jacket, along with the ultimate Instagram accessory, the ‘Babe’ ‘Boss’ ‘Honey’ ‘Vibes’ and ‘Queen’ iPhone cases.
Key pieces from the range include the flocked lace high neck mini dress, taking inspiration from cool LA nights, to the peach sequin crop top for ultra casual glam and the rose gold glitter embellished midi skirt to create maximum impact.
“Working with In The Style on my collection has been an absolute dream, I’m in love with all of the pieces that we’ve designed! From the initial design meetings to shooting the campaign and seeing the finished products, I’m so proud of everything that we’ve created.” Says Sarah Ashcroft.
“We’ve been working with Sarah since she started out in the blogging world and it was a natural fit to collaborate on a range. I’m really happy to have her as part of the In The Style family and can’t wait to see the response to her collection.” Says Adam Frisby, director at In The Style.
The gorgeous new pieces are available now from InTheStyle.com, click here to shop and prepare to get your glam on Sarah style!

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Things We Learned From London Fashion Week Mens SS18

From the fashion phrase you need to know to the sportswear brand making a comeback, consider this a lesson in what’s going to be stylish for spring 2018.

As London Fashion Week Men’s, the bi-annual showcase of the best shirting, suiting and in some cases the craziest of fashion trends, comes to a close, we’ve rounded up six things you need to take away from the recent menswear collections:

1: Gorpcore is the new Normcore

Christopher Raeburn: collection of all-weather garments and shoes. Photograph: Jeff Spicer/Getty Images
Christopher Raeburn: collection of all-weather garments and shoes. Photograph: Jeff Spicer/Getty Images

Fleece jackets, raincoats, bumbags, and hiking boots, once the reserve of outdoorsy types, these items have become the mainstay of street-style stars, celebrities and featured heavily on runway shows alike. Enter, “gorpcore”, a term coined by New York Magazine that refers to fashion design that is influenced by countryside style.

Outdoorsy pursuits – or rather the outdoorsy wardrobe with its practicality – is becoming fashionable. Christopher Raeburn showed off his collection of all-weather garments and shoes that could withstand desert, wind and sun. Other designers explored similar territory, including Matthew Dainty and Ben Cottrell of Cottwellier. They experimented with technical fabrics and had models strutting around caravans toting square water carriers that you’d usually see on a campsite.

2: Power suits were big players

Modern Romantics: bold oversized tailoring from Topman. Photograph: Tristan Fewings/Getty Images
Modern Romantics: bold oversized tailoring from Topman. Photograph: Tristan Fewings/Getty Images

Masterfully playing with volume, suits came in power-shouldered and plentifully trousered, most notably at Martine Rose, where tailoring had a touch of Talking Heads’ David Byrne. High-street stalwart Topman entitled their collection “Modern Romantics”, taking inspiration from 1980s club culture complete with eyeliner, boldly oversized tailoring.

John Lawrence Sullivan: 1980s-style sci-fi meets post punk . Photograph: Jeff Spicer/Getty Images
John Lawrence Sullivan: rosy pink suit with chunky boots. Photograph: Jeff Spicer/Getty Images

Continuing the retro theme was designer John Lawrence Sullivan with his version of 1980s-style sci-fi meets post punk, showcasing a rosy pink suit with chunky boots and Matrix-esque glasses.

3: Fila is making a street-wear comeback

Liam Hodges showcased a collaboration with Fila, the vintage Italian sportswear bran. Photograph: Eamonn M. McCormack/Getty Images
Liam Hodges teamed up with Fila, the vintage Italian sportswear brand. Photograph: Eamonn M. McCormack/Getty Images

Adidas has Kanye and Puma has Rihanna, but Fila, the down-to-earth Italian sports label has cleverly collaborated with London’s freshest and newest designer Liam Hodges.

Using a variety of archive pieces from the brands’ rich heritage, including classic panelled polo shirts, multicoloured Henleys and low-tops shown in modern pastel shades, the collection was also contrasted with additional slogan pieces brandishing phrases sporadically throughout the collection such as “Faster Faster Faster” and “Noise.”

4: Florals for Spring/Summer 18

Alex Mullins: the man-floral reboot. Photograph: Jeff Spicer/Getty Images
Alex Mullins: the man-floral reboot. Photograph: Jeff Spicer/Getty Images

Although florals for spring is not altogether groundbreaking when it comes to womenswear, budding prints for men were cutting-edge as gender-fluid themes dominated the catwalks.

Luxurious floral silk sports jackets teamed with metallic lace vests and velvet tracksuit pants featured heavily at Danish designer Astrid Andersen. While designer Alex Mullins showcased the man-floral reboot with a bright daisy print that wound its way on fluid silk blouses, suits and wide-leg trousers.


5: Skinny Jeans might be on their way out 

Baggy trousers: E. Tautz went for cuffed high-waisted loose trouser look. Photograph: Stuart C. Wilson/Getty Images
Baggy trousers: E. Tautz went for cuffed high-waisted loose trouser look. Photograph: Stuart C. Wilson/Getty Images

After a decade of skinny cuts, trousers are getting baggy-as-you-like wider. At Topman Design voluminous trousers were shown high-waisted and pleated, designer Raimund Berthold demonstrated an urban take on the wide-leg trouser teaming them with fluid parkas and bomber jackets.

While at Kent & Curwen, a brand backed by David Beckham, vertical stripes reigned victorious as well as head-boy style jackets, and an modern update on the cricket trouser done in lightweight flannel. At E.Tautz, cuffed high-waisted loose trousers were de rigueur for a fashion-forward fellow.


6: Hats had buckets of charm

Bobby Abley: floppy hats all round

Floppy headgear, the kind you’d see on babies at the beach, was having a moment and not just on the catwalks. Bez from the Happy Mondays and Britpop fashion trendsetter Liam Gallagher were both spotted with these on their noggins. Adding a street-wear feel mixed with an utilitarian touch, designer Bobby Abley also nodded to the gropcore movement with his luxe version in leather complete with sensible strings.


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London Fashion Week Mens SS18: Bobby Abley

The London-based designer Bobby Abley  fashioned Teletubby backpacks, headgear to match the children’s characters’ different shaped antennas and jumpers bearing the faces of the much-loved creatures for his SS18 collection show at London Fashion Week Mens.

More subtle garments included a grey jumper printed with black Teletubby motifs arranged in amusing positions.

The designer himself even posed for a picture with a giant green Dipsy, which also took a gleeful gallop down the catwalk as part of the show.

See all the show looks below:


90’s Revival.

See the full Bobby Abley Spring/Summer 2018 Collection which showcased at London Fashion Week Men’s:

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London Fashion Week Mens SS18 : A-COLD-WALL*

Samuel Ross has just unveiled A-COLD-WALL*‘s 2018 spring/summer collection at London Fashion Week: Mens. The designer’s latest assemblage blends utilitarian design cues with unconventional silhouettes.

A generous array of everyday staples such as jackets, hoodies and trousers receive a high-cut crop treatment. In addition, Ross ingeniously plays with traditional suiting and accessories.

Star pieces include elongated raincoats, down jackets, blazers with contrasted shoulder pads, patchwork trousers, and experimental bucket hats. Of course, we can’t forget the diverse range of bespoke NikeLab Air Force 1 Low sprinkled throughout the collection.

Here’s the SS18 lookbook from A-COLD-WALL*. If you like what you see, head over to the brand’s online store for more info.


Gucci x Mr Porter Capsule Collection Arrives

More exciting times in the world of menswear fashion as designer brand of the moment Gucci has teamed up with premium menswear store MR PORTER for an exclusive capsule collection, which launches on Thursday 18th May 2017.

Under the creative direction of Mr Alessandro Michele, Gucci is redefining luxury for the 21st century. The label is renowned for its Italian craftsmanship, attention to detail and eclectic, romantic aesthetic.

Crossover fashion collaborations have been the up-and-coming trend in recent years, with many luxury brands lending their keen eye for design with various brands. Often the result is a rare, must-have capsule collection that captures the fashion crowd’s attention.

This is the latest crossover collaboration that has many fashion-enthusiasts talking and impatiently anticipating the release.

Gucci x Mr Porter Bomber Jacket – £2.030 available from mrporter.com

Mr Porter are already making collaboration waves this season after unveiling collections with the likes of COS & Lanvin . The online retail store dedicated to men’s fashion is no stranger for the fashion-conscious netizens, offering great deals on big-name fashion brands and providing fashion tips to help the less stylish.

Featuring over 300 of the world’s leading brands in male fashion, with collections updated on a weekly basis, plus a free return or exchange policy helps consumers find the perfect fit and style that they seek. It’s no wonder Mr. Porter has become the go-to resource for the fashion-savvy.

Gucci x Mr Porter Sweatshirt –  £1,500 available at mrporter.com

Gucci head Alessandro Michele once quoted that “color is the soul of fashion,” and that certainly applies to what’s going in this fantastic collection. The designer’s trademark floral and animal motifs feature heavily and can be seen writ large on vibrant shirts, sweaters, T-shirts and pants. It’s basically a rainbow for your wardrobe.

(Pictured – Gucci head designer, Alessandro Michele)

The 43-piece collection is focuses on embroidery, vintage details and animal motifs. The capsule features colourful hoodies, blazers, jersey jackets as well as footwear and accessories that will help you stand out from the crowd.


The Gucci x MR PORTER for is available to shop online from Thursday 18th May 2017, whilst stocks last. Click here to shop


The exclusive #MRPORTERxGUCCI collection. Now available on MRPORTER.COM. http://mr-p.co/ExUEMU

Posted by MR PORTER on Wednesday, 17 May 2017

Take a look at more of our favourties from the galley below…

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5 Top Tips For Launching Your Own Menswear Brand

So you want to start your own menswear label? Congratulations! This is an exciting time for you and we’re here to applaud you on taking the first step. But before you jump into the deep end there are a few details you have to work out so you have absolute clarity about your business.

Invaluable and often difficult lessons must be learned and it’s better if you do that in an established and secure environment that can cope with a hiccough or two.

Your own start up enterprise could be shattered by one accountancy error or one ill timed invoice. Learn from someone else about every aspect and listen hard. The more you learn now the better you will later.

Pictured – A-COLD-WALL*

If you feel you have the self belief and determination then start working on your business plan. Here research is vital; ask yourself questions about your customer, who are they? What do they want? What will they pay? What is important to them? Why will they buy from you? Why will they return to you?

Build up a definite picture of your customer and then centre your entire business around them. Now would be a good time to develop a thick skin. You should accept that you will continuously be judged for the work you produce and  you mustn’t let that affect you. It is a subjective field and people will have opinions about your designs.

You should have bags of determination, be prepared to work hard and know that you are entering an industry where you will never be bored. The fashion industry changes constantly and you will change with it, evolve, improve and exceed. If you love what you do and surrender yourself to your passion you will succeed.

 Pictured  –  Gosha Rubchinskiy


With that being said, here are our top 5 tips for getting you on your way to designer stardom….

1) Think about your market

When launching a menswear line, your customer is key. Consumers tend to look at products out of necessity, thinking about what they need and what they’ll use- so put them first. While womenswear tends to be more adventurous when it comes to newness, menswear consumers are more traditional, so a little more handholding is needed to guide them to newer designs.

In addition to thinking about your consumer in terms of design, it’s also important to think about them in terms of where you plan to sell your product. In an ideal world, when launching a brand you’d be able to open a few stores and have a seamlessly integrated e-commerce platform, but chances are you don’t have an infinite amount of money to do this on top of launching a brand. Allocating resources efficiently is necessary when starting out.

2) Seeking Inspiration Online

The Internet is a great resource for finding inspiration. You can find things never knew existed and be inspired by content that you didn’t know was out there. Some of Brian’s favourite accounts to look for inspiration are Daniel Arsham, Andreas Aresti, and Madbury Club, as well as Street Etiquette and High Snobiety.

Instagram has become that new community go-to for all things inspirational. However, a word of warning with Instagram, everyone has the same amount of access as you, so there’s bound to be overlap as people see and are inspired by the same things.

Pictured – Off White designer Virgil Abloh

3) Do your market research

Formal and informal research matters. While it’s important to scour the Internet to keep an eye on the latest trends and stay up-to-date on retail news, being out in the field doing market research is crucial. Trade shows are one of the best places to conduct this kind of field research.

For menswear, we recommended checking out the likes of Liberty Fair for top new brands and the environments created at the shows, as well as Capsule, which does a great job of bringing emerging and under-the-radar brands to light. Once you’ve conducted your research, creating mood boards are a great way to keep you focused on your vision as you develop and create your line.

Pictured – Only The Blind Can See

4) Define Your Brand

The menswear market is significantly less saturated than womenswear, making it easier to stand out and gain the spotlight when you achieve something amazing. Despite this, it’s still important to stay true to yourself and develop your personal story.

Two key ways you can make your business model different: the first is to find a void in the marketplace and fill it. The second is to have a unique perspective on the world, and harnessing that to create your brand and find success. Authenticity is key, and when it comes to brand aesthetic you’ll want to be aware of current trends but avoid chasing a look that isn’t yours or you’re going to fail.

5) The Importance of Social Media

With the amount of content on social media, it can be hard to stand out as more than noise in a sea of people trying to “make it”. When it comes to setting yourself apart from everyone else, you’ll want to place your product with personalities, influencers and brand ambassadors that represent your vision. These people should appreciate your product while having enough reach to give you exposure. If they like your product, chances are their followers will like it as well.

Keep in mind that while menswear Instagrammers play a role in providing brand exposure, menswear customers tend to be more distrusting of celebrity influencer style and tend not to drive brands in the same way the womenswear market does.

Also, feel free to bypass any digital channels that don’t feel right for your brand. While you need to be on social, you don’t necessary need to be on every communication channel out there- is your consumer on Snapchat or Instagram or Facebook? And where are your resources best served to bring the highest ROI?

Pictured – Hera London

So there you have it, all the tools and advice you need to get the ball rolling and on your way to style success. Make no question about it, the road won’t be easy and ultimately it will be down to you to make it all come together. If you have the ambition and passion, then there’s no reason why we won’t be rushing to bag your latest collection drop before it sells out, in the months and years to come. Best of luck.

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Get Ready For The British Style Collective This Summer

30 years ago, The Clothes Show made a memorable debut on the BBC with a TV show that would fast-become one of the nation’s favourite fashion forecasts. Borne out of this success, The Clothes Show event emerged from behind our screens in 1989. With a heritage spanning across three decades, the show is renowned for discovering and launching the careers of household names within the creative industries. The Clothes Show consistently welcomed over the years 100,000 visitors to the NEC each December, making it the largest footfall event of its kind and the leading fashion and beauty event in Europe.

Now The Clothes Show is changing. Welcome the newly branded ‘British Style Collective’ presented by The Clothes Show launching a brand new city, Liverpool. New Show. New Dates. New Experience.

                                The British Style Collective is set to feature household names & faces from the fashion world.

That’s right, after 27 successful years in the NEC Birmingham, The Clothes Show, owned by UK-based global company Haymarket Media Group, is relocating to Liverpool from 7-9 July 2017. The new location will be home to the newly branded British Style Collective presented by The Clothes Show, an immersive, interactive and three-day city-wide festival, taking in iconic venues across Liverpool that celebrates fashion, arts and culture on a scale not seen anywhere else in Europe.

With the full backing of Liverpool City Council, British Style Collective will form an integral part of the UK’s summer festival calendar, celebrating fashion, beauty, music, wellbeing, fitness, health, and education in the creative arts. The show will take over the whole of the ACC Liverpool site as well as utilising iconic city centre buildings including Liverpool Cathedral, St George’s Hall, and Camp & Furnace in the buzzing Baltic Triangle.

The new format will allow visitors access to a multitude of glamorous catwalk shows, shopping from over 250 fashion and beauty brands, a dedicated seat in the Echo Arena for a fashion-meets-music theatre performance, food and drink pop-ups, plus access to a timetable packed with educational seminars, designer trend presentations, beauty demonstrations, celebrity and influencer meet and greets, and exclusive interviews. In what’s been designed to attract new visitors and exhibitors to the city over one weekend, visitors can also expect a jam packed programme of vibrant nightlife, entertainment and music into the early hours across the city.

Star blogger babes Megan Ellaby (Pages By Megan) & Sarah Ashcroft (That Pommie Girl) will be in attendance.

River Island, Oasis, Elemis, Andrew Collinge, Monsoon and Accessorize will join a line-up of more than 300 high-street, online and boutique brands in Exhibition Centre Liverpool, offering an immersive shopping experience. New and luxurious feature areas will add to the shopping buzz, including the Expert Studio and Digital Catwalk & Bubbles Bar courtesy of the show’s official drinks partner, Halewood Wines & Spirits.

shot of models for british style collective on liverpool albert docks

Liverpool Gin will host a pop-up bar at St George’s Hall in the surrounds of St Johns Gardens and visitors can also take advantage of a gin garden at the Hilton Hotel. The city’s music station Capital Liverpool will host the Alcatel Fashion Theatre for two performances each day in its new home, Echo Arena Liverpool. Capital Liverpool presenters will be on hand to get the crowds going with an exclusive set before welcoming models and dancers by the TIGI International creative team, the official backstage hair partner, to the stage for an hour-long fashion-meets-music spectacle called ‘Rock the Runway’.

The arena will also showcase the hottest looks on the high-street this summer in a dedicated trends report by Liverpool One, with the audience able to shop for looks straight from the catwalk. Pop-ups, in-store events and master classes will also take place across the three days.

Liverpool’s ACC will play host to the BSC event this July

Fashion stylist and broadcaster Antonia O’Brien will host a series of Q&As and ‘audiences with’, together with industry experts from across the fashion and beauty realm, including Glamour’s magazine editor Jo Elvin. Designer showcases from the likes of London label Sorapol and Philip Armstrong will take to the runway of St George’s Hall, followed by live interviews with the creatives behind the collections.

Albert Dock Liverpool will pay homage to both iconic styles of a bygone era and future trends as Hemingway Design – founded by Wayne and Gerardine Hemingway– brings its newly created festival, Fine Tuned to British Style Collective. Visitors can expect independent designer makers, street food vendors, classic motors, vintage traders and performers.

The show’s Creative Hub will feature a one-day programme designed to inspire, nurture and educate budding young talent from across the country. Taking over the city’s Baltic Triangle, four ‘Imagination Rooms’ will showcase graduate catwalk collections, design installations, creative talks and a behind-the-scenes look at the breadth of career opportunities in the industry, led by Professor Caryn Franklin.

Graduate Fashion Week will bring its Gala Show to The Creative Hub of British Style Collective, offering aspiring designers a first hand glimpse at the award-winning graduate collections of 2017.

Liverpool’s St George’s Hall

Organisers Haymarket Media Group promise that the British Style Collective in association with Alcatel “is set to be the most stylish soiree of the year”, with the schedule reading “like a who’s who in the world of fashion” and celebrating “style, music, design and the creative arts on a scale like no other.”

It’s very exciting times in fashion for the north this summer.

For more information on British Style Collective presented by The Clothes Show, visit: www.britishstylecollective.com

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