Gucci x Mr Porter Capsule Collection Arrives

More exciting times in the world of menswear fashion as designer brand of the moment Gucci has teamed up with premium menswear store MR PORTER for an exclusive capsule collection, which launches on Thursday 18th May 2017.

Under the creative direction of Mr Alessandro Michele, Gucci is redefining luxury for the 21st century. The label is renowned for its Italian craftsmanship, attention to detail and eclectic, romantic aesthetic.

Crossover fashion collaborations have been the up-and-coming trend in recent years, with many luxury brands lending their keen eye for design with various brands. Often the result is a rare, must-have capsule collection that captures the fashion crowd’s attention.

This is the latest crossover collaboration that has many fashion-enthusiasts talking and impatiently anticipating the release.

Gucci x Mr Porter Bomber Jacket – £2.030 available from mrporter.com

Mr Porter are already making collaboration waves this season after unveiling collections with the likes of COS & Lanvin . The online retail store dedicated to men’s fashion is no stranger for the fashion-conscious netizens, offering great deals on big-name fashion brands and providing fashion tips to help the less stylish.

Featuring over 300 of the world’s leading brands in male fashion, with collections updated on a weekly basis, plus a free return or exchange policy helps consumers find the perfect fit and style that they seek. It’s no wonder Mr. Porter has become the go-to resource for the fashion-savvy.

Gucci x Mr Porter Sweatshirt –  £1,500 available at mrporter.com

Gucci head Alessandro Michele once quoted that “color is the soul of fashion,” and that certainly applies to what’s going in this fantastic collection. The designer’s trademark floral and animal motifs feature heavily and can be seen writ large on vibrant shirts, sweaters, T-shirts and pants. It’s basically a rainbow for your wardrobe.

(Pictured – Gucci head designer, Alessandro Michele)

The 43-piece collection is focuses on embroidery, vintage details and animal motifs. The capsule features colourful hoodies, blazers, jersey jackets as well as footwear and accessories that will help you stand out from the crowd.

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The Gucci x MR PORTER for is available to shop online from Thursday 18th May 2017, whilst stocks last. Click here to shop

MR PORTER x GUCCI

The exclusive #MRPORTERxGUCCI collection. Now available on MRPORTER.COM. http://mr-p.co/ExUEMU

Posted by MR PORTER on Wednesday, 17 May 2017

Take a look at more of our favourties from the galley below…

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5 Top Tips For Launching Your Own Menswear Brand

So you want to start your own menswear label? Congratulations! This is an exciting time for you and we’re here to applaud you on taking the first step. But before you jump into the deep end there are a few details you have to work out so you have absolute clarity about your business.

Invaluable and often difficult lessons must be learned and it’s better if you do that in an established and secure environment that can cope with a hiccough or two.

Your own start up enterprise could be shattered by one accountancy error or one ill timed invoice. Learn from someone else about every aspect and listen hard. The more you learn now the better you will later.

Pictured – A-COLD-WALL*

If you feel you have the self belief and determination then start working on your business plan. Here research is vital; ask yourself questions about your customer, who are they? What do they want? What will they pay? What is important to them? Why will they buy from you? Why will they return to you?

Build up a definite picture of your customer and then centre your entire business around them. Now would be a good time to develop a thick skin. You should accept that you will continuously be judged for the work you produce and  you mustn’t let that affect you. It is a subjective field and people will have opinions about your designs.

You should have bags of determination, be prepared to work hard and know that you are entering an industry where you will never be bored. The fashion industry changes constantly and you will change with it, evolve, improve and exceed. If you love what you do and surrender yourself to your passion you will succeed.

 Pictured  –  Gosha Rubchinskiy

 

With that being said, here are our top 5 tips for getting you on your way to designer stardom….

1) Think about your market

When launching a menswear line, your customer is key. Consumers tend to look at products out of necessity, thinking about what they need and what they’ll use- so put them first. While womenswear tends to be more adventurous when it comes to newness, menswear consumers are more traditional, so a little more handholding is needed to guide them to newer designs.

In addition to thinking about your consumer in terms of design, it’s also important to think about them in terms of where you plan to sell your product. In an ideal world, when launching a brand you’d be able to open a few stores and have a seamlessly integrated e-commerce platform, but chances are you don’t have an infinite amount of money to do this on top of launching a brand. Allocating resources efficiently is necessary when starting out.

2) Seeking Inspiration Online

The Internet is a great resource for finding inspiration. You can find things never knew existed and be inspired by content that you didn’t know was out there. Some of Brian’s favourite accounts to look for inspiration are Daniel Arsham, Andreas Aresti, and Madbury Club, as well as Street Etiquette and High Snobiety.

Instagram has become that new community go-to for all things inspirational. However, a word of warning with Instagram, everyone has the same amount of access as you, so there’s bound to be overlap as people see and are inspired by the same things.

Pictured – Off White designer Virgil Abloh

3) Do your market research

Formal and informal research matters. While it’s important to scour the Internet to keep an eye on the latest trends and stay up-to-date on retail news, being out in the field doing market research is crucial. Trade shows are one of the best places to conduct this kind of field research.

For menswear, we recommended checking out the likes of Liberty Fair for top new brands and the environments created at the shows, as well as Capsule, which does a great job of bringing emerging and under-the-radar brands to light. Once you’ve conducted your research, creating mood boards are a great way to keep you focused on your vision as you develop and create your line.

Pictured – Only The Blind Can See

4) Define Your Brand

The menswear market is significantly less saturated than womenswear, making it easier to stand out and gain the spotlight when you achieve something amazing. Despite this, it’s still important to stay true to yourself and develop your personal story.

Two key ways you can make your business model different: the first is to find a void in the marketplace and fill it. The second is to have a unique perspective on the world, and harnessing that to create your brand and find success. Authenticity is key, and when it comes to brand aesthetic you’ll want to be aware of current trends but avoid chasing a look that isn’t yours or you’re going to fail.

5) The Importance of Social Media

With the amount of content on social media, it can be hard to stand out as more than noise in a sea of people trying to “make it”. When it comes to setting yourself apart from everyone else, you’ll want to place your product with personalities, influencers and brand ambassadors that represent your vision. These people should appreciate your product while having enough reach to give you exposure. If they like your product, chances are their followers will like it as well.

Keep in mind that while menswear Instagrammers play a role in providing brand exposure, menswear customers tend to be more distrusting of celebrity influencer style and tend not to drive brands in the same way the womenswear market does.

Also, feel free to bypass any digital channels that don’t feel right for your brand. While you need to be on social, you don’t necessary need to be on every communication channel out there- is your consumer on Snapchat or Instagram or Facebook? And where are your resources best served to bring the highest ROI?

Pictured – Hera London

So there you have it, all the tools and advice you need to get the ball rolling and on your way to style success. Make no question about it, the road won’t be easy and ultimately it will be down to you to make it all come together. If you have the ambition and passion, then there’s no reason why we won’t be rushing to bag your latest collection drop before it sells out, in the months and years to come. Best of luck.

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Get Ready For The British Style Collective This Summer

30 years ago, The Clothes Show made a memorable debut on the BBC with a TV show that would fast-become one of the nation’s favourite fashion forecasts. Borne out of this success, The Clothes Show event emerged from behind our screens in 1989. With a heritage spanning across three decades, the show is renowned for discovering and launching the careers of household names within the creative industries. The Clothes Show consistently welcomed over the years 100,000 visitors to the NEC each December, making it the largest footfall event of its kind and the leading fashion and beauty event in Europe.

Now The Clothes Show is changing. Welcome the newly branded ‘British Style Collective’ presented by The Clothes Show launching a brand new city, Liverpool. New Show. New Dates. New Experience.

                                The British Style Collective is set to feature household names & faces from the fashion world.

That’s right, after 27 successful years in the NEC Birmingham, The Clothes Show, owned by UK-based global company Haymarket Media Group, is relocating to Liverpool from 7-9 July 2017. The new location will be home to the newly branded British Style Collective presented by The Clothes Show, an immersive, interactive and three-day city-wide festival, taking in iconic venues across Liverpool that celebrates fashion, arts and culture on a scale not seen anywhere else in Europe.

With the full backing of Liverpool City Council, British Style Collective will form an integral part of the UK’s summer festival calendar, celebrating fashion, beauty, music, wellbeing, fitness, health, and education in the creative arts. The show will take over the whole of the ACC Liverpool site as well as utilising iconic city centre buildings including Liverpool Cathedral, St George’s Hall, and Camp & Furnace in the buzzing Baltic Triangle.

The new format will allow visitors access to a multitude of glamorous catwalk shows, shopping from over 250 fashion and beauty brands, a dedicated seat in the Echo Arena for a fashion-meets-music theatre performance, food and drink pop-ups, plus access to a timetable packed with educational seminars, designer trend presentations, beauty demonstrations, celebrity and influencer meet and greets, and exclusive interviews. In what’s been designed to attract new visitors and exhibitors to the city over one weekend, visitors can also expect a jam packed programme of vibrant nightlife, entertainment and music into the early hours across the city.

Star blogger babes Megan Ellaby (Pages By Megan) & Sarah Ashcroft (That Pommie Girl) will be in attendance.

River Island, Oasis, Elemis, Andrew Collinge, Monsoon and Accessorize will join a line-up of more than 300 high-street, online and boutique brands in Exhibition Centre Liverpool, offering an immersive shopping experience. New and luxurious feature areas will add to the shopping buzz, including the Expert Studio and Digital Catwalk & Bubbles Bar courtesy of the show’s official drinks partner, Halewood Wines & Spirits.

shot of models for british style collective on liverpool albert docks

Liverpool Gin will host a pop-up bar at St George’s Hall in the surrounds of St Johns Gardens and visitors can also take advantage of a gin garden at the Hilton Hotel. The city’s music station Capital Liverpool will host the Alcatel Fashion Theatre for two performances each day in its new home, Echo Arena Liverpool. Capital Liverpool presenters will be on hand to get the crowds going with an exclusive set before welcoming models and dancers by the TIGI International creative team, the official backstage hair partner, to the stage for an hour-long fashion-meets-music spectacle called ‘Rock the Runway’.

The arena will also showcase the hottest looks on the high-street this summer in a dedicated trends report by Liverpool One, with the audience able to shop for looks straight from the catwalk. Pop-ups, in-store events and master classes will also take place across the three days.

Liverpool’s ACC will play host to the BSC event this July

Fashion stylist and broadcaster Antonia O’Brien will host a series of Q&As and ‘audiences with’, together with industry experts from across the fashion and beauty realm, including Glamour’s magazine editor Jo Elvin. Designer showcases from the likes of London label Sorapol and Philip Armstrong will take to the runway of St George’s Hall, followed by live interviews with the creatives behind the collections.

Albert Dock Liverpool will pay homage to both iconic styles of a bygone era and future trends as Hemingway Design – founded by Wayne and Gerardine Hemingway– brings its newly created festival, Fine Tuned to British Style Collective. Visitors can expect independent designer makers, street food vendors, classic motors, vintage traders and performers.

The show’s Creative Hub will feature a one-day programme designed to inspire, nurture and educate budding young talent from across the country. Taking over the city’s Baltic Triangle, four ‘Imagination Rooms’ will showcase graduate catwalk collections, design installations, creative talks and a behind-the-scenes look at the breadth of career opportunities in the industry, led by Professor Caryn Franklin.

Graduate Fashion Week will bring its Gala Show to The Creative Hub of British Style Collective, offering aspiring designers a first hand glimpse at the award-winning graduate collections of 2017.

Liverpool’s St George’s Hall

Organisers Haymarket Media Group promise that the British Style Collective in association with Alcatel “is set to be the most stylish soiree of the year”, with the schedule reading “like a who’s who in the world of fashion” and celebrating “style, music, design and the creative arts on a scale like no other.”

It’s very exciting times in fashion for the north this summer.

For more information on British Style Collective presented by The Clothes Show, visit: www.britishstylecollective.com

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London Fashion Week Men’s Scheduled Released

Dame Vivienne Westwood @ LFWM

The London Fashion Week Men’s has released the official show schedule for its next edition taking place from 8-12 June, which shows a rise in the number of brands going co-ed on the catwalk (roughly one third of brands will show men’s and women’s collections) but relatively few adopting the see now, buy now model.

The highlight of the four-day event, which is now in its 11th edition, looks like Vivienne Westwood’s joint men’s and women’s show on 12 June at 2pm. While there are few major global names showing at the event (though Tommy Hilfiger will be staging a dinner hosted by David Furnish), it is packed with exciting up and coming talent including Wales Bonner, Astrid Andersen and Charles Jeffrey Loverboy to name just a few.

Those brands and designers opting to go co-ed include: Belstaff, Joseph, Edward Crutchley, Nigel Cabourn, Private White VC, John Smedley, Maharishi, John Sullivan, Maison Mihara Yasuhiro, Blood Brother, Christopher Raeburn, Bobby Abley and Berthold.

A handful of brands will show in-season, using the see now, buy now model, including Dunhill, John Smedley, Maharishi and Bobby Abley, while Fyodor Golan will be showing its pre-collection.

London Fashion Week Men’s (which changed its name from London Collections Men last season) will take place at The Store Studios, 180 Strand. Click to see the full schedule or view below.

Schedules

Shows, presentations and events taking place over London Fashion Week Men’s June 2017

Topshop Trafford Centre Revamp Unveiled

Our MCR Fashion Industry partners Topshop have opened their largest UK store outside London at the intu Trafford Centre.

The newly remodelled and revamped shop is now second only to the fashion giant’s Oxford Circus flagship, having almost doubled its shopping space to 38.5 square feet across two floors.

The store opened its doors with a weekend-long secret store party – featuring beer pong, selfie swings, Nintendo, Crazy Pedro’s pizza, a balloon pit and DJs. For the city’s fashion lovers, there’s much to be excited about.

And bigger certainly means better for the ever-popular retailer. Mirroring the Oxford Circus flagship, Topshop have introduced popular King Street nail salon, Nailista, as a brow and nail service on the top floor. Shoppers can take advantage of various beauty treatments and makeovers at the expanded concession.

More space to play with also means more new lines delivered weekly. The store now stocks a comprehensive selection of both Topshop and Topman collections – ranging from core classics to leading designer collaborations, including its much documented bridal wear.

A Manchester first, the Trafford Centre branch additionally features a personal shopping lounge; offering customers a premium tailor-made shopping experience from dedicated style experts.

A grand spiral staircase, soon to be completed, will sweep up to Topshop on the second floor, overlooked by a giant screen showing footage from Topshop Unique’s catwalk show at the Tate Modern.

20170413 Topshop Firstlook 10

Topshop now consists of Mainline, Maternity, Boutique and Moto Denim collections as well as Orelia and Quay sunglasses. Topman is not an afterthought in the new store, however. Men can now shop Topman’s mainline collections on the ground floor – including a selection of signature suiting, outerwear and denim – alongside premium lines from Topman Ltd, Premium and AAA.

Topman shoppers can also expect upcoming designer collaborations from Charlie Casely-Hayford and James Bay, as well as a Manchester-only exclusive with Okuh.

With a large student population and a core customer base, expanding in Manchester is a logical step for the fashion brand.

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Article photos & Credits: Body Confidential & Manchester Evening News

TOPSHOP & TOPMAN are now open at the intu Trafford Centre and here’s the first look around…

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Pretty Little Thing Goes Premium

Every girl needs that one dress to ensure all eyes are on her this summer season, well look no further, because Pretty Little Thing have launched their new premium dresses range to make sure you stand out from the crowd and we’re in love.

The latest campaign, featuring model Nicole Willams, shows off high-quality fabrics with embellishment, heavy lace work, sequins, bandage fabrics and luxurious edges. PLT have gone all out to make sure they have the perfect show-stopping look for you, get ready to be crowned best dressed guest in the coming months.

Whether you’re looking for an elegant maxi, a standout midi , the collection features a wide range of  seasonal styles to flatter all figures, there really is something for everyone.

On-trend details on sleeves of the mini’s and hemlines of the maxi pieces add a sense of allure to the looks, all the while being classy enough to wear in a church at Christenings or weddings this season. RSVP’ing to those key events and occassions just got a whole lot easier.

 

These are far more than just party pieces, PLT have seriously upped their game and delivered  jaw-dropping dresses. Strut your stuff at your next big outing in anything from this range and be sure to turn those heads.

With prices starting at just £60, the collection features a series of dresses and jackets for when that LBD simply won’t do.

The pieces are reminiscent of what the Kardashians might wear to a big event, with glam sparkles decorating slim-flitting mini dresses.

Rich baroque and jacquard prints are layered under metallic embroidery, beading, and pearl details for that extra hint of luxury.

The gorgeous new pieces are available now from PrettyLittleThing.com, click here to shop and prepare to get your glam on!

Check out the PLT Premium campaign video below:

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Matthew Williamson Launches Collection @ Flannels

 Manchester fashion designer Matthew Williamson celebrated the launch of his new active and yogawear collection with midweek unveiling at the luxury Flannels store in Spinningfields, Manchester.

Chorlton-born Matthew headed to his home city to to unveil his new six-piece capsule collection for sportswear brand USA Pro, including Capri leggings, zip-up jackets and crop tops.

VIP guests enjoyed a meet and greet with the designer, healthy drinks and treats and fitness demonstrations.

This is the second collection for USA Pro by Matthew, one of the hottest properties in the fashion world who has built his reputation dressing style icons such as Kate Moss, Kylie Minogue and Sienna Miller.

Matthew Williamson appeared to launch his latest collection at Flannels (Photo: Ian Hooton)

The latest collection has been inspired by nature and exotic travel, featuring palm leaf and flamingo prints.

The star designer honed his skills making clothes for friends and family from his Chorlton family home before he had even started high school and he got his big break when his designs were featured in the fashion bible Vogue.

Designer Matthew Williamson pictured with Erin Borini (Photo: Ian Hooton)

Williamson’s recent venture into sports attire seems a logical move, he has lent his talented designs to furniture, wallpaper, stationary and beachwear. The trend for athleisure (sportswear as regular wear) seems to be here to stay, as fashion has dictated that we enjoy both comfort and style in the modern world.

“I view active and loungewear as a key component of our ongoing expansion into lifestyle,” says Williamson. “I am delighted to be able to design for another part of every modern woman’s wardrobe – distinct from ready-to-wear yet important for their everyday lives.”

The message of female empowerment and body confidence through exercise is a core philosophy of exercise brand USA Pro, whose other collections are fronted by girl band Little Mix.

Prices range from £80 for Capri leggings to £140 for a zip-through jacket.

USA brand spokesperson Rebekah Walker says: “We are committed to creating products that empower women. Our consumers recognise that our leisurewear is flattering, comfortable and supportive which helps boost their confidence when working out.”

Each product is produced with durability and functionality in mind. Factors like flexibility, stretch recovery, muscle compression and ‘moisture management’ are all addressed in the production of the range – though again, these pieces aren’t reserved for treadmill pounding. We thought it was all just to look good!

With more and more designers making the crossover to high street collaborations, these Matthew Williamson x USA Pro athleisure pieces will no doubt have mass appeal.

The collection is in store and online at flannels.com and MatthewWilliamson.com in sizes six to 14.

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BoohooMAN Reveals AW17 Collection

Summer may be just around the corner, but we’ve already got our eye on AW17. The new season means new styles, and many designers and stylists have been working hard preparing products to stay ahead of the game for this year’s trends.

AW17 is the time for textures. Borg jackets, woolly coats and knitted jumpers feature on a multitude of our seasonal styles.

Look no further than BoohooMAN as the colder months draw in. Continuing it’s evolution, the fast-fashion younger brother of online giants Boohoo.com has revealed it’s forthcoming looks for Autumn/Winter.

With affordable price points, essential trends, and a variety of options, BoohooMAN is rapidly establishing it’s foothold in the world of online menswear. We were recently invited to the brand’s AW17 Press day, joined by a host of brand ambassadors, bloggers, media and more.

Here at MCR Fashion Industry we’ve picked out some of favourite pieces from the new lookbook (below), so you can stay one step ahead of the rest.

After all, t’is the season for tailoring, and it comes in the form of fully printed matching suits, blazers and tapered trousers.

Graffiti is also coming, in a big way. The BoohooMAN designers have gone to town with their artistic flair on a range of leather and denim jackets.

And, what better way to beat the weather than with woolly hats and these BoohooMAN scarves?

Like what you see? Well, there’s plenty more in the full Boohoo & BoohoMAN AW17 lookbook. Click here to see it.

Check out the behind the scenes video from the latest lookbook shoot below:

 


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MISSGUIDED BABE POWER FRAGRANCE LAUNCH

Introducing BABE POWER the debut fragrance from Missguided. With the company going from strength to strength, the fast fashion retailer has expanded its beauty range with the launch of its first perfume.

In celebration of their new fragrance debut Missguided celebrated their collaboration with Per-scent, an industry leading perfumer, revealing a ‘sexy and effortless’ scent.

Babe Power is the embodiment of the iconic Missguided brand, with its scent designed to evoke feelings of “strength, confidence and femininity.” The quirky, drink can shaped fragrance, is designed and packaged to perfection, in typical Missguided fashion and features 10 ‘babe commandments’ which every girl should obey. It’s fair to say that the fragrance is for the girl who wants her scent to match her unapologetic attitude.

It certainly is exciting times for Missguided, having opened its first store in Westfield Stratford, and understood to be eyeing stores in Liverpool, Newcastle and Bristol plus, opening its second bricks-and-mortar store in Bluewater in Kent this summer. It seems there are no boundaries for CEO Nitin Passi and his Missguided team.

The official launch of new perfume Babe Power had plenty of that – as a host of glamorous guests were invited to the lavish Menagerie Restaurant, the previous setting for our own MCR Fashion SS17 Rethink:PINK event last month. Guests in attendance included bloggers, press, plus media personalities from tv & radio.

A host of paparazzi greeted famous faces on arrival and inside guests were transported into a world of Missguided, including pink cocktails, candy, unicorns, dancers and acrobats, plus The Gypsy Shrine on hand to give guests a glittery glow.

The Babe Power EDP combines notes of grapefruit zest, orange blossom, vanilla and candy floss to leave a provocative and lasting impression and has already sold out on its initial release, with the brand rapidly restocking to fulfill the high demand for its worldwide customer base. We have no doubt this will be your go-to scent of the summer!

COMING 26.04.17 – THE OFFICIAL MISSGUIDED FRAGRANCE, BABE POWER 💖⚡️💖⚡️ Add us on Snapchat to go BTS at tonight’s launch party. #spraytoslay

Posted by Missguided on Wednesday, 19 April 2017

BABE POWER perfume is available now online and in stores nationwide – Missguided, The Fragrance Shop, The Perfume Shop, Superdrug & Boots and is priced at £28 per 80ml bottle. Click here purchase

 

Want to get your hands on this scent?! We’ll be doing a giveaway for our lucky followers, stay tuned to our social media for more details.

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Credits & References: Manchester Evening News, Daily Mail, Viva Magazine, Vital PR Management, Missguided, The Fragrance Shop, Lauren Bones, Daz Nelson

 

 

2017 Winners Announced For The Coveted BFC Vogue Designer Fund

 

The British Fashion Council announced the shortlisted designers for the coveted BFC/Vogue Designer Fashion Fund 2017.

The BFC/Vogue Designer Fashion Fund is part of the BFC’s business support initiatives aimed at supporting British designers and businesses from school level to emerging talent and future fashion start-ups through to new establishment and global brands.

Huishan Zhang l Mother of Pearl l Osman l palmer//harding l Shrimps l Sophie Hulme l Toogood

This year the BFC/Vogue Designer Fashion Fund adjusted its format to focus on bringing key expertise into designer businesses to assist with development and growth. In recognition of the increasing pool of deserving talent the fund announced that the £200,000 grant would be split between recipients, enabling the fund to benefit multiple designers at a pivotal stage in the growth of their brand’s development.  The winners will continue to receive a full mentoring programme through the BFC’s Business Support team, including access to funders and industry experts.

Previous winners of the BFC/Vogue Designer Fashion Fund include Christopher Kane, Erdem, Mary Katrantzou, Nicholas Kirkwood, Peter Pilotto and Sophia Webster.

The nominated designers that were selected by the Fund Judging Committee were all chosen by their potential to develop into a global designer brand. Chaired by Alexandra Shulman OBE, Editor of British Vogue, the committee comprises of experts from across the fashion industry, including – Caroline Rush (CBE of the British Fashion Council)  Gemma Metheringham, (LABEL),  Helen David (Harrods), Ian Lewis (Harrys of London), Joan Burstein (CBE of Browns) Lisa Armstrong (The Daily Telegraph), Mary Homer (Topshop),  Samantha Cameron (British Fashion Council Ambassador), Sarah Manley (Burberry) and Susanne Tide-Frater (Farfetch).

Mother Of Pearl – BFC Designer Winner

 

Alexandra Shulman OBE, Editor of British Vogue and Chair of the Fund Committee, said: ‘This year’s shortlist showed an excellent demonstration of the breadth of fashion talent in this country. They are worthy recipients of funding that is specifically designed to help their business in a very targeted way so that it can grow into a greater role on the global fashion stage. I congratulate all of the shortlisted designers and the winners for the tenacious creativity that has got them to this point.’

Caroline Rush CBE, Chief Executive of the British Fashion Council, commented: ‘We are so fortunate to have an amazing pool of talent in London and this year’s shortlist is no exception. All the designers have demonstrated incredible talent and strong business skills. I believe they all have the potential to become the UK’s next global brands and the new format of the Fund will help them achieve that goal.

The 2017 BFC/Vogue Designer Fashion Fund title was taken by designers Mother of Pearl and palmer//harding as the winners were revealed at a champagne reception hosted at Hotel Café Royal in partnership with Perrier-Jouët.

palmer//harding  – BFC Vogue Designer Fund Winners

 

Alexandra Shulman OBE, added: “I am delighted that Amy and Levi and Matthew will be beneficiaries of this year’s award. Mother of Pearl and palmer//harding are very different in terms of the clothes they offer and the way they operate but both convinced us that we were backing brands with strong potential who understood how they could grow and who had and exciting vision.”

Caroline Rush CBE, commented: “I’m so pleased to congratulate Mother of Pearl and palmer//harding as this year’s recipients. Amy, Levi and Matthew impressed the panel with the clear vision they had for the future of their businesses, and showed a real understanding of how this money could be used to benefit and future-proof the growth of their brands. Both brands are built on strong and dynamic creative visions, and it’s an exciting time to see them expand commercially to compliment this.

British Vogue, Burberry, Harrods, LABEL, Paul Smith and Topshop support the BFC/Vogue Designer Fashion Fund.

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